The Brief

Our Social Creative is a London-based independent Brand & Digital design bureau.
The request was to create a set of animations to populate their new website and bring to life their visual identity.
The tasks included logo animations, kinetic typography content, UI elements and a visual storytelling of their creative process.

The process

The request was to conceptualise, design and animate an abstract interpretation of the five steps of their creative process (discover, map, co-create, orchestrate, grow). The desired aesthetic was elegant, effortless, fluid. The motion had to convey the idea of an "agile structure": an ever-evolving method that can be adapted to the different needs and desires of a variety of clients.

The lab

For the "Lab page" of the Our Social Creative website I had to create a set of "experimental" typography based animations.
The animations had to enforce the OSC motion identity and be usable for the brands's social media channels.

Deliverables:

2x logo animation
5x process animation
2x UI elements animation
6x typography animation

Credits:
Creative direction: Valerie Bungener Relmy